NEW YORK, August 12, 2008 - Knoa, a leading provider of end-user experience and performance management software, today announced a strategic initiative with Neochange, a management consulting firm that focuses on effective IT adoption and business transformation. The initiative will enable both companies to deliver a new level of service that closes the adoption gap for organizations deploying critical enterprise applications.

Knoa's Experience and Performance Management (EPM) software monitors application execution from the perspective of the end-user, and provides precise metrics about the user experience as well as measurements on how people interact with software applications. The software delivers the most accurate metrics possible on the performance of the application, and an unprecedented level of visibility into the actual performance of the end-users. Knoa EPM makes it possible for organizations to reach beyond infrastructure and application performance to monitor, measure and manage how end-users are utilizing the application in order to optimize business process execution.

Neochange has integrated AdoptIT™, their leading-edge adoption methodology, with Knoa's award-winning end-user management tools to drive effective IT adoption. The partnership brings an added layer of value realization delivery when Knoa's technology is leveraged by senior consultants with the expertise to drive effective technology adoption. This partnership will provide enterprise software buyers with the unprecedented opportunity to get their critical systems in sync with the ever-changing business demands of enterprise organizations.

"When it comes to business process improvement, too many companies fail to understand the criticality of the end-users' performance on business outcomes," said Thad Eidman, chief executive officer of Knoa. "Regardless of how well the processes are designed, and no matter how 'bug free' the applications, these efforts are wasted unless the end-users adopt the applications and use them effectively. Neochange consultants have a proven track-record of delivering IT-led business transformations, enabled by effective adoption. By coupling that expertise with Knoa's technology we'll be able to help our joint customers drive the most ROI from IT investments and set a new benchmark of success for the software industry."

The IT Adoption Initiative will enable customers to reveal the 'hidden productivity benefits' from closing their IT adoption gap. By identifying where breakdowns have occurred in the adoption process, organizations will be able to quickly rectify issues and begin utilizing application as intended.

"We see Knoa's end-user management capabilities as the fundamental ROI feedback loop that has, up until now been missing in the software industry. For many years we have delivered break-through adoption engagements but never with the level of utilization visibility that Knoa provides. We will be able to pin-point the organizational dynamics that hold back utilization-driven value and monitor in real time the effects or our adoption recommendations." said Chris Dowse, chief executive officer of Neochange. "We hope that we can attract additional software providers and buyers to combine Knoa technology and Neochange services to significantly impact their bottom-line".

About Neochange
Founded in 2000, Neochange is the leading management consulting firm focused exclusively on the complex challenge of Effective IT Adoption. Neochange's innovative AdoptIT methodology mitigates adoption risk and drives accelerated business transformations to deliver improved earnings. Global 1000 companies and industry leaders have engaged Neochange as a trusted advisor to design and deploy their business transformation initiatives and adoption centers of excellence.

About Knoa
Knoa® Software is leading the performance management industry with end-user experience management solutions that reach beyond infrastructure and application performance to monitor, measure and manage how end-users are utilizing the application to optimize business process execution. Knoa customers not only know if core enterprise applications are delivering an acceptable user experience, but also, if application users are executing key processes effectively and efficiently - the key to achieving business value and ROI. Knoa was recently selected by Gartner as a "Cool Vendor", for its capabilities in end-user experience and performance management and was listed as a Leader in the "Forrester Wave: Passive Agent End User Experience Monitoring". Knoa is headquartered in New York, NY. For more information about Knoa, please visit www.knoa.com.