Date: Wednesday, November 19th, 2008
Time: 2:00 PM, Eastern Time
Speakers: 

•   Chris Dowse, Founder & CEO, Neochange
•   Matt Brown, Director of Sales Engineering, Knoa Software

Although investments in CRM technology continue to grow, there is a disconnect between what companies expected to achieve with their CRM system, and the actual benefits that are being delivered. CSO Insights recent research indicates that: "Companies are solving problems with CRM technology - just not what they consider to be the most important problems. Only 21% of firms surveyed stated that they could attribute increases in revenue to use of their CRM system" (Sales Performance Optimization, CSO Insights).

One such company, British Telecom, deployed end-user performance management software and was able to identify specific behaviors that improved productivity for hundreds of sales advisors by 25 percent, by comparing user behavior at one high-performing contact center.
Join Knoa Software and Neochange on November 13th at 2:00 pm Eastern for a live, informative discussion about how aligning sales force automation and end-user performance can help you build a high-performing sales team.

Attend this webinar to learn more about:

• Embracing new technology to achieve sales force effectiveness
• Identifying potential breakdowns in the user adoption process
• Using real-time, end-user monitoring to increase sales productivity