NEW YORK, August 5, 2008 - Knoa, the leading provider of user experience and performance management software, today announced that it has its most successful first half since the company's 2003 inception. The first half of 2008 ended with an extremely strong showing as demand increased for Knoa's experience and performance management solutions across a number of industries, worldwide.

Knoa's end-user management solutions monitor application execution and provide precise metrics about the user experience as well as measurements on how people interact with software applications. The software offers an unprecedented level of visibility into the actual performance of the end-user and provides metrics that help enterprises improve performance of both the application and the end-user, driving the efficient and effective adoption of the application that delivers business results.

Highlights from the first half of the year include:

• significant customer momentum
• continued product innovation
• leadership recognition by several prestigious industry organizations
• partner expansion with major ERP/CRM vendor

"At the outset of 2008 we set very high goals for both product innovation and customer value delivery," said Thad Eidman, chief executive officer, Knoa Software. "We exceeded our goals in those dimensions, and our business success is a natural follow-on result."

Customer Success

Knoa experienced a 300 percent revenue increase from the same period last year, thanks in large part to accelerated adoption of Knoa's leading-edge solutions among Global 1000 enterprises. In the second quarter, the company closed a deal for the industry's largest-scale implementation of end-user experience and performance management solutions - with end-users in 120 countries. Knoa has enjoyed a 100 percent win rate against competitors in head-to-head evaluations. The company attributes its perfect record to the fact that Knoa's end-user experience management solutions simultaneously provide benefits to both IT and business stakeholders - a unique capability in a marketplace that is dominated by point monitoring solutions.

Long-time customer British Telecom (BT) has achieved marked results in both application and business performance management through its work with Knoa's end-user experience solutions, including:

• Thousands of new users were brought online in just over three months, nearly doubling the size of the user population without a corresponding increase in support staff.
• The ability to identify very specific end-user behaviors that improved productivity for hundreds of advisors by 25 percent, a productivity improvement worth approximately $3 million.
• An increase in response times--twice as fast--and increased application uptime, which enabled a 10 percent increase in productivity for business service advisors.
• Reduction in the cost of managing application performance by approximately $300,000 per year.

Technology Innovation

In March, Knoa announced version 5.0 of Knoa Experience and Performance Manager™ (EPM). Knoa EPM 5.0. provides total monitoring coverage of end-user behavior and experience across enterprise applications, such as SAP, Oracle E-Business Suite, Oracle Siebel CRM, JD Edwards, PeopleSoft Enterprise Suite, as well as other major application vendors or large in-house legacy applications.

With this latest version Knoa delivered the industry's first extensible end-user monitoring platform that not only underpins the company's flagship product, but also supports a portfolio of unique solutions for any number of corporate stakeholders. Knoa's universal end-user monitoring platform offers it customers a single end-user monitoring solution that provides visibility and metrics to support a diversity of management objectives, ranging from IT's standing mandate to provide high quality and responsive applications, to the growing need to manage end-user application usage, to the CFO's requirement to ensure compliant process execution. Knoa's underlying technology obviates a plethora of point monitoring solutions that enterprises have struggled to deploy, integrate and manage to capture the requisite visibility of end-user experience and performance.

As the value of end-user experience and performance management solutions becomes more evident, Knoa has been recognized by several industry luminaries as a leader in its space. Gartner named Knoa to its "Cool Vendors in SCM and ERP, 2008" report, published on April 15 and in the same month, Knoa won the "2008 Network Products Guide's Innovation Award" for excellence in end-user experience management. Knoa was also honored with the "Software Innovation Award for 2008" by the Computing Technology Industry Association (CompTIA). Knoa EPM was selected in the category of "Most Innovative Enterprise Software."

Partner Momentum

Knoa continues to bolster its relationships with major organizations including Oracle and SAP. In March, Knoa announced a global reseller agreement with SAP AG through which the company is reselling Knoa EPM. The solution - called SAP® User Experience Management by Knoa - helps customers maximize the value derived from their deployments of SAP applications by driving adoption, building end-user proficiency, and ensuring the application is delivering an efficient and effective end-user experience.

In the second quarter, the company launched a formal partner program as a basis of providing additional services and solutions to its ever growing customer base. Knoa's strategy includes working with its partners to co-develop, co-brand and co-market industry-specific solutions to drive additional value from the end-user experience and performance metrics that are Knoa's unique domain.

"The achievements from the first half of 2008 are a testament to our capabilities and Knoa's position as the industry standard for end-user experience and performance management," says Eidman. "We've significantly expanded our customer base while ensuring that our current customers continue to have positive experiences with our technology. In the remainder of 2008, Knoa will continue to raise the bar in end-user experience management, providing our customers greater insight into application, end-user and business performance."