With nearly 3,500 strategy professionals worldwide, the IBM strategy and change practice is part of IBM Global Business Services, one of the worlds leading management consulting practices. Working across all major sectors, IBM has inherent business expertise across more than a dozen industries. This includes communications, distribution, financial services, and the industrial and public sectors. Our consultants have demonstrated experience creating value for clients and serving as trusted business advisors to our clients worldwide.

The Knoa-Serene partnership leverages software technology and consulting services to provide two major benefits:

• Maximize ROI: The Knoa-Serene joint solution helps customers maximize the business returns and value gained from a CRM system by driving adoption and efficient business process execution.
• Lower TCO: The Knoa-Serene joint solution applies specialized tools to help lower the total cost of ownership in two ways:
  1. Fine-tuning application performance with the help of Knoa’s diagnostic capabilities coupled with Serene’s Software Performance Intelligence (SPI) toolkit
  2. Cutting implementation and application management costs through usability improvements and streamlined business processes for end-user support, training, change management, application performance management, and application engineering and development.

Electronic Ink, a world class organization specializing in user interface and user experience design helps organizations develop approachable and usable enterprise-wide systems development platforms that overcome the challenges of user adoption and acceptance.

Together, the two companies have created a successful strategy for user-centric design and are able to provide customers:

• Discovery: Accurate comprehensive profiling of end-user experience to pinpoint issues
• Design: End-to-end user centric design services
• Measurement: End-user experience monitoring, analytics and alerting
• Sustainability: Usability center of excellence