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Knoa Software Launches the End-User Epicenter

The First Vendor-Neutral Community News Portal Dedicated to End-User Experience, Performance Management and Support

NEW YORK, June 21, 2010 - KnoaŽ Software, the leading provider of end-user experience and performance management software, announced today the launch of the End-User Epicenter - a vendor-neutral, industry portal and community website established to serve as the news hub for content, conversation and community, dedicated to those interested in the latest news and developments impacting the end-user experience and performance management marketplace.

"With the vast amount of information available today, enterprises need a place to go to get all of the details they need for better decision-making," said Lori Wizdo, vice president of Marketing, Knoa Software. "We established the End-User Epicenter as a central, vendor agnostic, information gateway for people and organizations looking to read, converse and get answers to questions surrounding the latest in end-user experience and performance management."

The End-User Epicenter will be unique in that it will cover topics including end-user performance, adoption, compliance and productivity; end-user experience, quality, response times and user environment; as well as end-user support, change management and service management. The portal will feature articles, analysis and commentary from a wide array of industry experts including analysts, thought-leaders and guest bloggers with a special emphasis on practitioners, not just pundits. "We want to encourage an open dialogue and invite any industry leader to share their thoughts and opinions," continues Wizdo.

Look to the End-User Epicenter for emerging knowledge on industry news such as acquisitions, new product announcements, strategic partnerships, key findings from recently published research and new market trends - desktop virtualization, cloud computing.

The Epicenter maintains relationships with a number of key industry analysts and will include research agendas for their upcoming work and guest blog posts direct from those analysts.

The End-User Epicenter is delivered, conveniently, to email's inbox on a weekly basis via a newsletter subscription; you can also follow the Epicenter on Twitter to receive real-time feeds for news and information on all things end-user focused at http://twitter.com/enduserepicentr.

"End-user monitoring and performance management is important to any enterprise looking to maximize the use of critical business applications," said Bojan Simic, principal analyst, TRAC Research. "The End-User Epicenter is an excellent place to go to get the latest news from industry experts as well as best practices from organizations who have successfully implemented an end-user experience and performance management strategy. I'm looking forward to not only contributing content to this blog, but also in engaging with other experts on the value this technology and market brings to enterprises worldwide."

The End-User Epicenter will be dedicated not only to areas related to traditional end-user experience and performance management, but it will also focus on the evolution of the space as end-user experience and performance management continues to grow in importance as part of an organization's overall strategy. For more information or to become a guest blogger, visit http://www.enduserepicenter.com or follow the latest news on Twitter @EndUserEpicentr.

About Knoa Software
Knoa Software is leading the transformation of IT Management with end-user management solutions that monitor, measure and manage how end-users are utilizing corporate software applications to optimize business process execution. Knoa customers not only know if core enterprise applications are delivering an acceptable user experience, but also, if application users are executing key processes effectively and efficiently - the key to achieving business value and ROI. Knoa is headquartered in New York, NY. For more information about Knoa, please visit www.knoa.com.

About End-User Epicenter
An industry portal and news hub for the end-user experience and performance management market, EndUserEpicenter.com features articles, analysis and commentary on the latest news and issues facing enterprises. The blog is sponsored by Knoa Software and features regular contributions both from Knoa subject-matter experts as well as guest bloggers from a range of industry-leading organizations.

Editorial Contact:
Mike Sullivan
PAN Communications
978.474.1900
knoa@pancomm.com