NEW YORK, April 2, 2009 - Knoa Software, the leading provider of end-user experience and performance management software, today announced that Enterprise Management Associates (EMA), a leading industry analyst and consulting firm dedicated to the IT management market, has named Knoa as the leader in its report, "An Adopter's Guide to User Experience Management: How to Pick the Right Quality of Experience (QoE) Solution for You!" March 23, 2009.
According to EMA, "There are a lot of terms circulating across the market to describe how to set up metrics for evaluating application and network services as they impact the end-user experience. But probably the most business-relevant and demanding is QoE, or "Quality of Experience," which is not centered in technology, but in the flesh-and-blood experience of the user consuming IT services."
Within QoE, end-user productivity is the number one driver for QoE and User Experience Management. Knoa's end-user management solutions provide total monitoring coverage of end-user experience and user behavior across the spectrum of enterprise applications. The award-winning software product monitors application execution from the perspective of the end-user, and provides precise metrics about the end-user experience as well as measurements on how effectively people execute when using enterprise applications.
"We looked at several vendors in the space and chose Knoa Experience and Performance Manager (EPM) as a leader because it set a very high standard when it comes to looking at end-user productivity metrics for corporate business applications, offering demonstrable ROI," said Dennis Drogseth, vice president, EMA and author of the research report. "Knoa is able to document and separate 'received experience' from 'achieved experience' and the granularity with which Knoa can examine these two areas is distinctively rich compared to all the other vendors evaluated."
According to the research report, "Knoa's ambition to become the 'sole-source provider of end-user experience and performance metrics for all the stakeholders in the organization' seems to be well-grounded in reality. EMA especially likes Knoa's granularity in separating and documenting end-user behaviors from the 'received' performance of the application over the infrastructure, and its well-thought-out reports targeted specifically at collaborative decision making when critical new business applications, or application updates, are rolled out to new user constituencies. The benefits in cost reduction, business performance and reduced risk should be self evident."
"Fundamental to Knoa's strategy is the belief that improving end-user performance is the ultimate objective of any end-user management initiative," said Lori Wizdo, vice president, marketing, Knoa Software. "That's why Knoa's end-user management products go far beyond QoE solutions from application performance management vendors which focus on the critical but narrow dimension of transaction response times. Being recognized by EMA for our capabilities to help our customers build a high-performing employee base is truly rewarding because it highlights the importance of the value we provide to our customers every day."
For more information on Knoa or to view the full research report please go to http://www.knoa.com/main/docs/EMA_Knoa-QoE_AN.pdf
About Knoa
Knoa® Software is leading the performance management industry with end-user experience management solutions that reach beyond infrastructure and application performance to monitor, measure and manage how end-users are utilizing the application to optimize business process execution. Knoa customers not only know if core enterprise applications are delivering an acceptable user experience, but also, if application users are executing key processes effectively and efficiently - the key to achieving business value and ROI. Knoa was recently selected by Gartner as a "Cool Vendor", for its capabilities in end-user experience and performance management and was listed as a Leader in the "Forrester Wave: Passive Agent End User Experience Monitoring". Knoa is headquartered in New York, NY. For more information about Knoa, please visit www.knoa.com.
